Chamberlain Coffee is a direct-to-consumer coffee brand founded in 2019 by content creator and entrepreneur Emma Chamberlain. It began as a small online operation built around her audience and on-camera coffee habit, and has grown into a packaged-goods company sold both online and across thousands of national retail stores.
What Chamberlain Coffee makes
The company sells a broad line of coffee and related drinks, including whole-bean and ground coffee, ready-to-drink canned coffee, cold brew, and matcha, alongside hot chocolate and accessories. The range is built for both at-home brewing and grab-and-go consumption, which lets the brand sit on a grocery shelf and in a subscriber's monthly box at the same time.
Product identity leans on bright, character-driven packaging and the founder's editorial voice rather than traditional coffee-category cues. That has helped the brand stand out in a crowded aisle and reach a younger audience that grew up watching its founder online.
From direct-to-consumer to national retail
Chamberlain Coffee started as a direct-to-consumer business, selling a limited range through its own website and a subscription service. The model put the company in a direct relationship with its customers from the start, with the founder's audience serving as the initial customer-acquisition layer.
The company has since expanded into major national retail. Its distribution has grown to thousands of stores, including Walmart, Target, Costco, and Whole Foods, while it continues to sell directly online. In early 2025 the brand opened its first physical cafe in Los Angeles, extending the brand from a packaged product into a physical retail experience.
Funding and leadership
Chamberlain Coffee has raised multiple rounds of venture capital, reported in business press at roughly twenty million dollars in total, from investors focused on creator-led and consumer brands. The capital funded the move from a small online operation into national retail distribution and a wider product line.
Emma Chamberlain serves as a co-chief executive and anchors the brand's identity and audience, working alongside an operating leadership team that runs the company's day-to-day business and retail expansion. The structure pairs a founder's audience and editorial voice with experienced packaged-goods operators.
Industry standing
Chamberlain Coffee is regularly cited in coverage of creator-led and celebrity-led direct-to-consumer brands as one of the clearer examples of a creator operating a real product company at scale, rather than simply licensing a name. Its growth into Walmart, Target, and Costco is often used to mark the difference between a merchandise line and a genuine consumer-packaged-goods business.
The company's path also illustrates the harder parts of that transition, including the capital intensity and thin margins of the coffee category, which the brand has navigated while expanding distribution and adding its first physical location.
Frequently asked questions
What is Chamberlain Coffee?
Chamberlain Coffee is a direct-to-consumer coffee brand founded in 2019 by Emma Chamberlain. It sells whole-bean and ground coffee, canned ready-to-drink coffee, cold brew, and matcha online and through major retailers.
Who founded Chamberlain Coffee?
The brand was founded in 2019 by content creator and entrepreneur Emma Chamberlain, who serves as a co-chief executive and anchors the brand's identity. You can read more on her founder profile.
Where can you buy Chamberlain Coffee?
It is sold directly at chamberlaincoffee.com and through a subscription service, as well as at major national retailers including Walmart, Target, Costco, and Whole Foods. The brand opened its first physical cafe in Los Angeles in early 2025.
Has Chamberlain Coffee raised funding?
Yes. The company has raised multiple rounds of venture capital, reported in business press at roughly twenty million dollars in total, used to fund its expansion from a direct-to-consumer operation into national retail.
What products does Chamberlain Coffee sell?
The line includes whole-bean and ground coffee, ready-to-drink canned coffee, cold brew, matcha, hot chocolate, and accessories, designed for both at-home brewing and grab-and-go drinking.