Emma Chamberlain is an American content creator and entrepreneur best known for the YouTube channel she launched in 2017 and the coffee brand she founded in 2019. She built one of the most-watched lifestyle audiences on YouTube as a teenager and turned that audience into a creator-led business spanning content, a podcast, brand partnerships, and her own direct-to-consumer products.
A new register for YouTube
Chamberlain was born May 22, 2001, in San Bruno, California, and grew up in the San Francisco Bay Area. She began posting on YouTube in 2017 at age sixteen while still in high school. Her early videos were casual, fast-edited, and self-deprecating, a sharp break from the polished lifestyle content that had dominated the platform through the mid-2010s.
That style, often described in the business press as anti-influencer, drew an audience that responded to her perceived authenticity rather than aspirational production values. She left formal schooling to create full-time and moved to Los Angeles in 2018. By the time she turned eighteen she had passed eight million subscribers and become one of the most-cited examples of a new wave of personality-driven creators.
Founding Chamberlain Coffee
In 2019 Chamberlain launched Chamberlain Coffee, a direct-to-consumer brand that grew out of her on-camera coffee habit and her own interest in the product. It started small, selling a limited range through its own website, and built its identity around her audience and editorial voice.
The company expanded well beyond its origins in the years that followed. It moved into major national retail, with distribution that has grown to thousands of stores including Walmart, Target, Costco, and Whole Foods, while continuing to sell directly online and through a subscription service. The product line widened across whole-bean and ground coffee, canned ready-to-drink coffee, cold brew, matcha, and more, and the brand opened its first physical cafe in Los Angeles in early 2025.
Content and partnerships
Alongside the coffee business, Chamberlain runs several content properties. Her main YouTube channel continues to publish lifestyle and personal-narrative videos, and her Anything Goes podcast, launched in 2019, runs as a long-form interview and personal-essay show distributed through Spotify and Apple Podcasts with its own sponsorship revenue.
Brand partnerships have been a significant part of her work. She has served as a brand ambassador for Louis Vuitton, Levi's, Cartier, and other consumer and fashion labels, with the brands betting that her audience will weigh their products on the strength of her editorial credibility. Affiliate-attributed retail links across her video descriptions, show notes, and social channels add commission revenue tied to the purchases her audience makes.
Industry standing
Chamberlain has been profiled extensively as a case study in the creator-to-brand transition. She won YouTuber of the Year at the inaugural Streamy Awards in 2018 and appeared on Time magazine's list of the 25 most influential teens in 2018 and 2019. Chamberlain Coffee is regularly cited in coverage of creator-led direct-to-consumer brands as an example of a creator operating a real product company at scale.
The template she built has become a reference point for the industry: a content audience as the customer-acquisition layer, direct-to-consumer and retail distribution as fulfillment, and sponsorship and affiliate income as supplementary streams. Few creators of her generation have carried a personal audience so directly into a packaged-goods business.
In the press
Selected coverage and primary sources for Emma Chamberlain:
- Emma Chamberlain biography · Wikipedia
- Chamberlain Coffee · Company site
- Anything Goes with Emma Chamberlain · Apple Podcasts
- Emma Chamberlain YouTube channel · YouTube
Frequently asked questions
Who is Emma Chamberlain?
Emma Chamberlain is an American content creator and entrepreneur. She built a large lifestyle audience on YouTube starting in 2017 and founded the direct-to-consumer brand Chamberlain Coffee in 2019. She also hosts the Anything Goes podcast.
What is Chamberlain Coffee?
Chamberlain Coffee is a direct-to-consumer coffee brand Emma Chamberlain founded in 2019. It sells whole-bean and ground coffee, ready-to-drink cans, cold brew, and matcha online and through major retailers including Walmart, Target, Costco, and Whole Foods.
How did Emma Chamberlain become famous?
She built one of the most-watched lifestyle audiences on YouTube as a teenager with a casual, fast-edited style that the press often called anti-influencer. She passed eight million subscribers before turning eighteen and was named to Time's most influential teens lists in 2018 and 2019.
What is the Anything Goes podcast?
Anything Goes, launched in 2019, is Emma Chamberlain's long-form interview and personal-essay podcast distributed through Spotify and Apple Podcasts. It carries its own sponsorship and brand-partnership revenue separate from her YouTube channel.
Where is Emma Chamberlain based?
Chamberlain grew up in the San Francisco Bay Area and moved to Los Angeles in 2018 to create full-time. She runs her content and her coffee company from the Los Angeles area, where the brand opened its first cafe in early 2025.