Faranak Firozan

About Faranak Firozan

Faranak Firozan is a life and executive coach based in Santa Clara, California, who works with professionals in the tech industry to create lasting personal transformation. Drawing from her own experience as the daughter of Iranian immigrants who rebuilt their lives in California, Faranak understands the pressure, cultural complexity, and internal drive that so many of her clients bring to the table. Her coaching is rooted in empathy, clarity, and a belief that real success comes when you’re aligned in both your personal and professional life.

Faranak’s story begins in Woodland Hills, California, where she grew up in a tight-knit Persian-American community often called “Tehrangeles.” Her parents immigrated to the United States in the 1970s with little more than determination and hope. Their resilience shaped her early understanding of what it means to overcome challenges, build relationships across cultures, and stay grounded through change.

After attending Woodland Community College, Faranak pursued specialized training through iLifeCoachTraining.com, focusing on holistic coaching methods that integrate mindset, communication, and goal setting. She began her career supporting professionals in high-stress fields, especially in the fast-paced world of Silicon Valley tech. What she found was a pattern: incredibly capable people who were succeeding on the outside but quietly burning out on the inside.

That’s where her mission took shape.

Today, Faranak works with founders, developers, designers, and team leaders who are ready to move beyond productivity hacks and start asking bigger questions. Her coaching is about more than hitting quarterly goals—it’s about rediscovering why those goals matter in the first place. She helps her clients connect the dots between internal values and external decisions, so they can lead with authenticity, manage stress with intention, and build meaningful relationships at work and at home.

Faranak takes a holistic approach to personal growth. She’s not the type of coach who hands out a to-do list and calls it transformation. Instead, she works closely with each client to unpack old patterns, clarify what’s truly important, and build habits that support both professional performance and personal fulfillment. Her sessions often explore themes like career transitions, imposter syndrome, emotional regulation, communication in romantic and work relationships, and boundary-setting in high-stakes environments.

She’s particularly passionate about helping high-achieving professionals—especially first- and second-generation Americans—navigate the tension between family expectations, cultural identity, and personal autonomy. Many of her clients describe her as someone who “gets it” without needing the backstory explained, and that sense of psychological safety allows real breakthroughs to happen.

In addition to one-on-one coaching, Faranak is building a personal blog and content platform where she shares insights on modern life, relationships, ambition, and emotional well-being. Her writing speaks directly to those who feel caught between doing what’s expected and discovering what’s true. Through articles, videos, and upcoming events, she’s creating a community for thoughtful, growth-minded people who want more than just external success—they want peace, purpose, and connection.

Whether she’s helping a startup founder lead with more confidence, guiding a product manager through a career pivot, or working with someone who simply wants to feel more present in their daily life, Faranak brings a rare blend of compassion and clarity. She meets people where they are—and helps them move forward with courage.

Faranak lives in Santa Clara with her husband, a fellow Persian-American who works in engineering. In her free time, she enjoys hiking the Bay Area trails, hosting community dinners, and diving into memoirs and psychology books that explore the human condition. Her work is not just a profession—it’s a calling rooted in a deep respect for people’s stories, strengths, and potential.

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Faranak Firozan Helps Silicon Valley Professionals Redefine Success

In the heart of Silicon Valley, where innovation thrives and pressure never sleeps, success can often feel like a double-edged sword. For many professionals in the tech industry, the grind toward achievement is relentless—fast-paced work environments, high expectations, and the constant push to “scale” can leave even the most driven individuals feeling unfulfilled, overwhelmed, or