Photoroom is an AI photo editing and product-image platform built for e-commerce sellers and social content creators who need professional-looking visuals without a photo studio. It's used by solo sellers who just want a clean product shot and by large retailers who need thousands of catalog images produced consistently every week.
What does Photoroom do?
At its core, Photoroom removes and replaces image backgrounds, adds realistic shadows, and generates studio-style product photography from a single phone photo. The company says its background remover is trusted by more than 80 million users and that over 1 million businesses use the platform to sell more online.
Beyond single-image editing, Photoroom is built to run at catalog scale: a Batch tool applies the same edit to thousands of images in one job, a Brand Kit locks in colors, logos, and layouts so every export stays on-brand automatically, and a REST API plus an MCP server let engineering teams plug Photoroom directly into their own product pipelines.
Core features
- Background Remover that produces pixel-precise cutouts for transparent, white, or custom backgrounds.
- AI Product Photography that turns a plain product photo into a studio-quality shot with generated backgrounds and lighting.
- AI Shadow that adds realistic drop shadows so a cut-out product looks grounded rather than pasted in.
- Batch editing across the web app or API, so large catalogs can be processed without manual review of each image.
- Brand Kit for saving colors, logos, fonts, and layout templates that apply automatically to every export.
- Instant Resize that reformats one master image for Instagram, Amazon, Shopify, and other marketplace dimensions.
- Product Staging and AI Fashion Models for placing products into lifestyle scenes or on virtual models without a physical shoot.
- Shopify and marketplace sync so edited images publish directly to a live storefront.
Use cases
Photoroom's stated customer base ranges from individual sellers on Depop and Mercari listing single items to retailers like Decathlon running large catalogs. Decathlon has said Photoroom's automation helped cut its per-image workload to a quarter of what it was and delivered six-figure savings from quality staying consistent across a large volume of product photos.
Social media managers and small brand owners also use Photoroom for everyday content, turning a single product photo into multiple ad and post formats without hiring a photographer for every campaign.
Pricing
Photoroom offers a free plan to start creating, then three paid tiers, Pro, Max, and Ultra, priced monthly or annually with a listed 33% discount for annual billing. Each paid tier includes a monthly pool of AI credits and export credits that scale up with the tier you choose, unlimited use of core tools like Background Remover and Retouch, and API/MCP access. An Enterprise tier adds custom AI models, visual QA tooling, SSO, and dedicated support at custom pricing set through sales.
How to use Photoroom
- Go to app.photoroom.com and upload a product or portrait photo, or open the mobile app.
- Use the background remover to cut out the subject automatically.
- Apply an AI-generated background, shadow, or lifestyle scene.
- Save the result to your Brand Kit template if you want future exports to match automatically.
- Use Batch to apply the same edits across a full folder of product images.
- Export directly to Shopify or download in the sizes your marketplaces require.
Frequently asked questions
Is Photoroom free to use?
Yes, there is a free plan for creating basic edits. Advanced AI tools, batch processing at scale, and API access require a paid Pro, Max, or Ultra plan.
What are Photoroom credits?
AI credits power Photoroom's more resource-intensive tools, like AI Backgrounds and the Video Generator. Simple edits use fewer credits than advanced generations, and the monthly credit pool resets each billing cycle.
Can Photoroom publish directly to Shopify?
Yes, on the Max, Ultra, and Enterprise plans, Photoroom can sync edited images directly to a connected Shopify store.
Does Photoroom offer an API for developers?
Yes, Photoroom has a REST API and an MCP server that let teams automate image editing inside their own product or content pipelines.
Start editing at Photoroom.