Gregory Graf
Star, Idaho, United States
CEO
About Gregory Graf
Gregory Graf is the Founder and CEO of Snake River Strategies, a strategic communications and online reputation management firm specializing in high-stakes visibility challenges for public figures, brands, and political candidates. His work sits at the intersection of search, media, and politics, helping clients control how they are represented across Google, news platforms, and emerging AI-driven search systems.
Gregory brings more than two decades of experience in SEO, online reputation management, and digital marketing, paired with over ten years of hands-on political strategy experience. Early in his career, he worked on complex digital campaigns for major brands, developing technical SEO, content strategy, and reputation defense systems designed to perform under scrutiny. That background later evolved into a specialized focus on political and public-figure reputation management, where the consequences of search visibility are often immediate, reputational, and irreversible.
Through Snake River Strategies, Gregory advises elected officials, political candidates, executives, founders, and advocacy organizations operating in competitive or hostile environments. His work frequently involves responding to negative press coverage, opposition research, activist campaigns, lawsuits, and coordinated online attacks. Rather than relying on reactive public relations tactics, Gregory builds durable reputation frameworks grounded in research, technical SEO execution, disciplined content development, and long-term narrative control.
Gregory is known for his ability to translate complex digital and political risks into practical strategies that clients can understand and act on. His approach emphasizes accuracy, credibility, and measurable outcomes, with a focus on influencing both traditional search engine results and AI-generated summaries that increasingly shape public perception. He regularly develops reputation strategies designed not only to rank content, but to ensure that the right context, facts, and sources are surfaced when people search for a name, brand, or issue.
Based in Idaho, Gregory works with clients nationwide, with a particular emphasis on U.S. political campaigns, state legislative races, government relations efforts, and public-facing brands navigating regulatory or reputational risk. He is frequently consulted on the evolving role of AI in search, political communications, and reputation defense. He is recognized for developing early-stage strategies that address how large language models source, summarize, and prioritize information.
Gregory Graf Links
News about Gregory Graf
SEO and AI Search Optimization for Political Campaigns: What It Actually Takes
Political SEO is not a checklist you knock out between fundraising calls. It is a coordinated system that touches technical infrastructure, narrative control, and behavioral discipline. Campaigns that underestimate the scope usually discover the problem when it is already expensive to fix.
Gregory Graf interviewed on Citycast Boise Podcast
Forget fiscal constraint and local control: Idaho’s new wave of conservative lawmakers are pushing conspiracies and government overreach. Consultant Gregory Graf joins host Lindsay Van Allen to explain his viral, blistering critique of the state’s far-right political machine. Because if banning vacc