How to Write a Press Release

How to Write a Unique Press Release that Captures Attention In today’s crowded media landscape, sending out a generic press release is the equivalent of throwing a message in a bottle into the ocean and hoping someone finds it. To capture attention and achieve the desired impact, your press release needs to be unique, concise,…

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How to Build a Personal Brand

Everyone has a brand in our digital world. When someone says your name during a meeting, what comes to mind? Is it a symbol, slogan, skillset, tone or some other association? You already have a personal brand identity, but it’s yours to control. If you carefully craft and direct your brand, you’ll build an incredible…

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